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If you're using a hashtag for the first time, you may have to look it up in advance to find the right one.
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Here are some nuances to keep in mind for some of the most frequently used channels and tools, based on my experience with each of them. To add even more complexity, they also don't work the same across different devices (e.g., desktop vs. Like many things with social media, the use of # and tags is not universal across platforms or with different social media management tools. Most of the time, however, it's better to use one or the other for a specific reference, as described above. For example, a tweet with and #potus indicates you're both talking about the President of the United States and alerting him (or whoever runs that Twitter account) about your comment. In some cases you may use both and # tags to reference the same thing. If you join a conversation about a subject you're interested in and welcome other people to join you by speaking loudly enough for them to overhear, that's equivalent to using an # tag. If you're at an event and you hear someone using your name or they call out to you, that's equivalent to using an tag. Using the tag signifies to someone that you're talking about them, giving them a head's up about something, and/or would like them to respond. Using the # tag generally indicates that you want to participate in a larger, ongoing conversation - for example, a conference (#SHRM15) or a popular subject (#socialmedia). With that in mind, the best way to think of the difference between these two tags is that using the refers to a person/group in a conversation, and the # refers to a topic of conversation.
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Social media meta tags creator how to#
Let me try to clarify the differences and offer guidance on how to use # and tags.įirst, let's frame social media updates and comments in the context of interpersonal communication. Doing so, however, can undermine the goals one is trying to achieve by incorporating tags into their social media communications. Although it doesn't have an official name, there is also the tag, which serves a different purpose.īased on some recent work with clients, I realized that many (most?) people are confounded by the differences between # and tags and as a result, they tend to use them interchangeably. And they aren't the only way to tag someone or something. The fact that these are our most popular SMART Articles illustrates the ongoing challenges people face in using social media effectively.Īlthough hashtags originated on Twitter, they have spread to various other social media channels as well. Years ago I created tips for using Twitter hashtags, which complemented a broader set of best practices guidance for using Twitter.